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Perceptions are interesting. They shape our decision-making. Sometimes they’re right on target. Other times, not so much. The challenge is not letting generalizations about our co-workers cloud our perception of their value. This is even more important when you’re in the role of a leader.

We recently went through the process of creating a new tagline for Link as part of a renewed branding effort. Like any good tagline, we wanted a short statement that would quickly and memorably describe the unique qualities of Link and serve as a unifying consistent theme – connecting all of our marketing and branding …