Company InsightBlog Category

Both coworker safety and product quality are imbedded in Link’s culture. Our pledge is to provide great products, superior service and support, outstanding product quality, and consistent on time delivery to every customer. This can only be accomplished through core values and guiding principles where safety and product quality have a prominent role. Recently, Link …

The customer-culture at Link is undoubtedly the result of a tremendous effort from many players on our team. When you think about our rural geographic location, it should come as no surprise that our basic value system reflects our Midwestern culture, where our word is our bond and where we take our responsibilities seriously. We …

Link Canada has developed and strengthened Link’s relationship with military branches and defense contractors. The need for reliable, versatile heavy duty and vocational suspension components makes our products appealing to more markets than just the military, including the construction, fire, refuse, agriculture and bus markets. One of the most exciting aspects of our future is …

Thanksgiving provides us an opportunity to gather with family and friends, but to also reflect upon everything we have to be thankful for. At Link Manufacturing, this includes great customers and tremendous employees. With this sense of gratitude, we are able to give back. Link is a company with employees who do so much good …

Veterans Day hits close to home for many of us. Last year Link had the honor of hosting a group from the American Legion. As they toured our facilities, they made sure to seek out and personally thank each of our employees who served or are currently serving. It was very rewarding to host these …

Perceptions are interesting. They shape our decision-making. Sometimes they’re right on target. Other times, not so much. The challenge is not letting generalizations about our co-workers cloud our perception of their value. This is even more important when you’re in the role of a leader.

We recently went through the process of creating a new tagline for Link as part of a renewed branding effort. Like any good tagline, we wanted a short statement that would quickly and memorably describe the unique qualities of Link and serve as a unifying consistent theme – connecting all of our marketing and branding …